Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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uncertainty associated

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”

1. Psychological “jumping to the moon”
The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses. The company calls such inventions “jumping to the moon.”

To promote products, Sutherland also suggests doing “jumping to the moon” – only psychological. It’s easier to improve not the real world, but its perception.

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One example of such a jump is the Uber auto tracking map. Thanks to her, the waiting time for a taxi does not decrease, but the client becomes more comfortable. He has a feeling of control over the situation. Continue reading

Mistakes that prevent you from getting rich
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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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