Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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uncertainty associated

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”

1. Psychological “jumping to the moon”
The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses. The company calls such inventions “jumping to the moon.”

To promote products, Sutherland also suggests doing “jumping to the moon” – only psychological. It’s easier to improve not the real world, but its perception.

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One example of such a jump is the Uber auto tracking map. Thanks to her, the waiting time for a taxi does not decrease, but the client becomes more comfortable. He has a feeling of control over the situation. Continue reading

HOW TO GET $ 180 MILLION INVESTMENT AND BURN
50% of small businesses close during the year. The survival rate of IT startups is even lower - 9 out of 10 companies expect failure. Learn how to learn from…

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Real techniques for increasing sales in a beauty salon
The best ways to increase sales in a beauty salon Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other…

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Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

...

Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

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