Management myths that are best dispelled right away
Before talking about various methods and techniques that help more efficiently solve managerial problems (and not only managerial, but basically any), it is worth identifying all kinds of mistakes, myths…

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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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taste-improving additives

Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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