The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

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Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

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Hourglass sales
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for…

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person is sitting

Where is our buy button?

“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am not going to confirm or refute this idea, especially in the context of consumer decision-making. But I am absolutely sure that the decision-making mechanism in a situation of choice is very far from conscious.

Today it is known that the brain has two different systems responsible for making decisions. Two different processes occur in the brain by which decisions are made depending on whether the choice is between objects or between actions. And many attempts by various studies and experts to explain very strange decisions and actions of a person are extremely heterogeneous and sometimes doubtful. Continue reading

Management myths that are best dispelled right away
Before talking about various methods and techniques that help more efficiently solve managerial problems (and not only managerial, but basically any), it is worth identifying all kinds of mistakes, myths…

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"SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »
Who is the Director of Logistics I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

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