Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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mobile application

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

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