Golden hour from Brian Tracy
Take time each morning to sit in silence and reproduce your goals. You can see, having read the biographies and autobiographies of successful women and men, that, without exaggeration, each…

Continue reading →

Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

Continue reading →

Hourglass sales
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for…

Continue reading →

mobile application

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

...

Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

...

Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

...

Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

...