Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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main methods of conducting

Conducting a staff study: causes and benefits

While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives in the dissemination of company values, and only those organizations that study the prospects of employees on many issues will become responsible corporate members of the company. The book highlights the basic principles behind research among employees.

The starting point of this book is an overview of the reasons for collecting information among employees and the benefits derived from it. Obviously, there are a huge number of reasons for conducting research staff in the organization, so it seems possible to identify only the most common. Since the coverage is incomplete, and some reasons are similar, organizations may use different combinations of them. It is very important to clearly understand why this or that task should be posed at all, and what this will give in the final result. Continue reading

Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Hourglass sales
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for…

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Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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