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Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading
5 killers of creativity and what to do to create an incentive for creativity?
No. 1 – Multitasking and Distractions
I know that some people have mastered the art of doing several things at once and doing a lot of things at the same time. I tried, but it is not for me. I can’t concentrate on the project and at the same time answer letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at once. In fact, it’s simple and there’s nothing new, all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for the customer), I just turn off the phone, turn off the email, get rid of all the annoyances and get back to work. It always works. Continue reading
1. Set aside time for a personal conversation with the employee.
The first thing to do is to find some time to talk face-to-face with an employee. This can be done in your office at the end of the working day. Thus, you will get the opportunity to discuss the problem in private, not letting the rest of the day go by chance. Then an angry employee can go home and calmly think over the conversation, and not be caught in gossip near the cooler. You will also have the opportunity to get an answer to your questions.
If another employee’s name pops up, you may need to set a time when you can get together and discuss everything. Naturally, you will need to inform the parties in advance about the date and time of the meeting. Continue reading