“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

Continue reading →

Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

Continue reading →

SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

Continue reading →

ended in a grand

Packaging as a necessary element of brand formation

Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading

5 KILLERS OF CREATIVE CAPACITY

5 killers of creativity and what to do to create an incentive for creativity?

No. 1 – Multitasking and Distractions
I know that some people have mastered the art of doing several things at once and doing a lot of things at the same time. I tried, but it is not for me. I can’t concentrate on the project and at the same time answer letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at once. In fact, it’s simple and there’s nothing new, all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for the customer), I just turn off the phone, turn off the email, get rid of all the annoyances and get back to work. It always works. Continue reading

5 ways to return a disgruntled employee

1. Set aside time for a personal conversation with the employee.
The first thing to do is to find some time to talk face-to-face with an employee. This can be done in your office at the end of the working day. Thus, you will get the opportunity to discuss the problem in private, not letting the rest of the day go by chance. Then an angry employee can go home and calmly think over the conversation, and not be caught in gossip near the cooler. You will also have the opportunity to get an answer to your questions.
If another employee’s name pops up, you may need to set a time when you can get together and discuss everything. Naturally, you will need to inform the parties in advance about the date and time of the meeting. Continue reading

Golden hour from Brian Tracy
Take time each morning to sit in silence and reproduce your goals. You can see, having read the biographies and autobiographies of successful women and men, that, without exaggeration, each…

...

HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

...

Advertising and ethics: how to live together?
It's no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the…

...

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

...