A paradigm shift: the past and present of the organizational model
Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the…

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Management myths that are best dispelled right away
Before talking about various methods and techniques that help more efficiently solve managerial problems (and not only managerial, but basically any), it is worth identifying all kinds of mistakes, myths…

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Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…

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ended in a grand

Packaging as a necessary element of brand formation

Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading

5 KILLERS OF CREATIVE CAPACITY

5 killers of creativity and what to do to create an incentive for creativity?

No. 1 – Multitasking and Distractions
I know that some people have mastered the art of doing several things at once and doing a lot of things at the same time. I tried, but it is not for me. I can’t concentrate on the project and at the same time answer letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at once. In fact, it’s simple and there’s nothing new, all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for the customer), I just turn off the phone, turn off the email, get rid of all the annoyances and get back to work. It always works. Continue reading

5 ways to return a disgruntled employee

1. Set aside time for a personal conversation with the employee.
The first thing to do is to find some time to talk face-to-face with an employee. This can be done in your office at the end of the working day. Thus, you will get the opportunity to discuss the problem in private, not letting the rest of the day go by chance. Then an angry employee can go home and calmly think over the conversation, and not be caught in gossip near the cooler. You will also have the opportunity to get an answer to your questions.
If another employee’s name pops up, you may need to set a time when you can get together and discuss everything. Naturally, you will need to inform the parties in advance about the date and time of the meeting. Continue reading

Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Seven of the most absurd taxes of various countries of the world Business Articles
1. Bearded tax This tax was introduced by Peter the Great in 1689. At the same time, there was a clear separation of the types of beards - merchant, boyar,…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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