"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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drop anything

Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

Restaurant Ideas

For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the restaurant business from many others. Take for example supermarkets. Theories of product placement by assortment and color are described in many articles and books. And if you go to any supermarket, you note that fruits and vegetables are really located closer to the entrance, cheaper goods are on the lower shelves, those that are more expensive, on the middle. Everything is as in theory. Now imagine two restaurants. Continue reading

5 KILLERS OF CREATIVE CAPACITY
5 killers of creativity and what to do to create an incentive for creativity? No. 1 - Multitasking and Distractions I know that some people have mastered the art of…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

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