5 ways to return a disgruntled employee
1. Set aside time for a personal conversation with the employee. The first thing to do is to find some time to talk face-to-face with an employee. This can be…

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Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

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Dreamworks

Packaging as a necessary element of brand formation

Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading

“CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT “

Company evolution
Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly.

We started from 150 positions, and now they are 1.5–2.5 thousand, depending on the size of the store. We used to be more like a dairy store, but now we have a confectionery group, vegetables and fruits, freezing, groceries, cosmetics, and home care products.

In my opinion, Eco-Shop has become successful because: Continue reading

Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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5 KILLERS OF CREATIVE CAPACITY
5 killers of creativity and what to do to create an incentive for creativity? No. 1 - Multitasking and Distractions I know that some people have mastered the art of…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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