Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

Continue reading →

Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

Continue reading →

This is not an information economy, but an economy of attention.
The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres…

Continue reading →

counter in the store

Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

“CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT “

Company evolution
Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly.

We started from 150 positions, and now they are 1.5–2.5 thousand, depending on the size of the store. We used to be more like a dairy store, but now we have a confectionery group, vegetables and fruits, freezing, groceries, cosmetics, and home care products.

In my opinion, Eco-Shop has become successful because: Continue reading

SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS

1. Our perception depends on the price that we saw first
You went to the store and saw a designer bag for $ 1000. “A piece of bucks for some kind of bag ??” You will be incredibly outraged. Going further, you see a great watch for $ 300. It is expensive! Watches can cost less! But it seems to you that this is quite a normal price, because you are comparing it with the first one you saw. In this way, stores can properly place products to direct your thoughts in the right direction.

2. We are afraid of extremes. We don’t like to feel “poor” when we buy the cheapest products, but we don’t like to feel cheated when we buy the most expensive product, and it turns out to be rather average in quality. Shops use this of our thinking against us to sell the product that we need. Continue reading

How can I make a living
Our life is designed so that without money we are "nowhere." Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something…

...

Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

...

Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

...

"SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »
Who is the Director of Logistics I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of…

...