Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.
The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Continue reading
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading
What’s the secret?
A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late to change the company name. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called the Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). A good name can be both an instant insight and the result of careful and lengthy work. Although there is no magic formula for creating suitable names, here are five common points that can be traced to all well-chosen names. Continue reading