common color for packing
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one’s own or third-party experience. Sometimes the basis of such decisions is their own subjective judgment, interpretation of input data, information. What is useful for the average person and specialist to know when making decisions independently in the professional sphere and in life? What pitfalls inevitably fail our judgment?
She remembered the words of the dying Colonel Zafar:
“A trap of consciousness … fear secret desires,”
they heard a warning.
Frederick Paul, Jack Williamson, Space Reefs
The decision-making process can be divided into the following stages: Continue reading
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for the buyer, and not just a source of information.
Potential customers have pretty much succeeded in solving their obvious problems thanks to access to an unprecedented amount of information on the Internet. Sellers can no longer deal with these issues. What they have to do now is to help potential customers deal with not-so-obvious problems, the need for which they, in all likelihood, do not even realize.
Customers need sales professionals who can become their guides on a journey called hourglass sales. I will definitely explain what it is, but first let me tell you why such a trip is certainly worth making. Continue reading
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading