Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without packaging, for example, chocolates look about the same. But as soon as the wrapper appears, it immediately becomes possible to distinguish the sweeter chocolate company “N” from the more bitter company “K”, without trying them. Color, texture, material, shape, style, the presence of the logo and the already remembered trademark enable the consumer to make an impression of the product before buying, without evaluating its functional qualities. From time to time, manufacturers make changes to the packaging of goods, thus having the opportunity to make a new impression on regular customers and attract those who have not tried the product. Continue reading
50% of small businesses close during the year. The survival rate of IT startups is even lower – 9 out of 10 companies expect failure.
Learn how to learn from mistakes and not turn failure into total defeat, in our blog post by Neil Patel, BPlans, and Harvard Business Review.
Why do companies fail?
#1. Bloated ego
To see a mistake and learn from it, one has to admit one’s own imperfection. Continue reading
A commercial offer should sell, and here and now. Not necessarily a product – its purpose may be to agree to a meeting or request terms of cooperation.
In practice, the goals and objectives of the tool are often forgotten. You read and it seems that they didn’t really want to sell.
We have collected the most common mistakes in the preparation of commercial offers. If you do not need customers and sales, do so.
#1. Do not think about the purpose of making a commercial proposal, do not set tasks – then there will be a surprise. Continue reading