SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

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Allen Appliance service high quality Appliance repair service appliancerepair-sd.com.
Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

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"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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beautiful your products

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Hourglass sales

This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for the buyer, and not just a source of information.

Potential customers have pretty much succeeded in solving their obvious problems thanks to access to an unprecedented amount of information on the Internet. Sellers can no longer deal with these issues. What they have to do now is to help potential customers deal with not-so-obvious problems, the need for which they, in all likelihood, do not even realize.

Customers need sales professionals who can become their guides on a journey called hourglass sales. I will definitely explain what it is, but first let me tell you why such a trip is certainly worth making. Continue reading

Why I recommend ZMET

“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“ take care of your ass. ” We need new ways to attract consumers to the joint development and evaluation of marketing. Successful marketers will create new techniques that allow analysis and creation in collaboration not with random, but with specific consumers (Interview with Stephen Walker, February 19, 2004).

The cutting-edge thinkers of modern marketing: Jerry Zaltman, David Lewis, Douglas Atkin, Andrew Ehrenberg, Stephen Walker and Wendy Gordon, criticize the dependence of marketers on research through segmentation, focus groups and consumer research, as well as the tendency to ask questions in marketing research, the answers to which are obvious. Continue reading

Recruiting staff: what to do to recruit better

“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto that can change the way you work and look for employees.

Based on psychology and the latest developments in behavioral economics, examples from the experience of Google and small successful companies, Laszlo Bok tells how to create a company that is appreciated and listened to by employees, and in which they dream of working.

Why do instincts prevent us from being good recruiters and what to do to better recruit Continue reading

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Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

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Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

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Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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