INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

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Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

Successful woman: psychological portrait

Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.

The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Continue reading

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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Problems with the boss. Difficult boss
How often do we hear from friends the phrase “my boss annoys me” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main reason for dismissal.…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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