Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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automatic mode

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Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

Successful woman: psychological portrait

Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.

The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Continue reading

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Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

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