HOW TO GET $ 180 MILLION INVESTMENT AND BURN
50% of small businesses close during the year. The survival rate of IT startups is even lower - 9 out of 10 companies expect failure. Learn how to learn from…

Continue reading →

Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

Continue reading →

Golden hour from Brian Tracy
Take time each morning to sit in silence and reproduce your goals. You can see, having read the biographies and autobiographies of successful women and men, that, without exaggeration, each…

Continue reading →

aspiration

1 2 3 10

Why I recommend ZMET

“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“ take care of your ass. ” We need new ways to attract consumers to the joint development and evaluation of marketing. Successful marketers will create new techniques that allow analysis and creation in collaboration not with random, but with specific consumers (Interview with Stephen Walker, February 19, 2004).

The cutting-edge thinkers of modern marketing: Jerry Zaltman, David Lewis, Douglas Atkin, Andrew Ehrenberg, Stephen Walker and Wendy Gordon, criticize the dependence of marketers on research through segmentation, focus groups and consumer research, as well as the tendency to ask questions in marketing research, the answers to which are obvious. Continue reading

Recruiting staff: what to do to recruit better

“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto that can change the way you work and look for employees.

Based on psychology and the latest developments in behavioral economics, examples from the experience of Google and small successful companies, Laszlo Bok tells how to create a company that is appreciated and listened to by employees, and in which they dream of working.

Why do instincts prevent us from being good recruiters and what to do to better recruit Continue reading

Betrayal: a phenomenon and traditions. In life and business

Betrayal: a phenomenon and traditions. In life and business
After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned out (yes really ?!): firstly, the phenomenon is quite widespread in life in general and in business in particular (not to be confused with “Kiddies” and trickery are two different things); secondly, traumatic, very painful for the person, leaving the deepest wounds and feelings – both the one who and the one who; thirdly, a rather confusing event, accompanied by sophisticated self-explanations and self-flagellation, and finally, not the most studied phenomenon in psychology and very little coverage for business. Continue reading

1 2 3 10
HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

...

SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS
1. Our perception depends on the price that we saw first You went to the store and saw a designer bag for $ 1000. "A piece of bucks for some…

...

Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

...

Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

...