Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one’s own or third-party experience. Sometimes the basis of such decisions is their own subjective judgment, interpretation of input data, information. What is useful for the average person and specialist to know when making decisions independently in the professional sphere and in life? What pitfalls inevitably fail our judgment?
She remembered the words of the dying Colonel Zafar:
“A trap of consciousness … fear secret desires,”
they heard a warning.
Frederick Paul, Jack Williamson, Space Reefs
The decision-making process can be divided into the following stages: Continue reading
Who is this book for?
Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“ take care of your ass. ” We need new ways to attract consumers to the joint development and evaluation of marketing. Successful marketers will create new techniques that allow analysis and creation in collaboration not with random, but with specific consumers (Interview with Stephen Walker, February 19, 2004).
The cutting-edge thinkers of modern marketing: Jerry Zaltman, David Lewis, Douglas Atkin, Andrew Ehrenberg, Stephen Walker and Wendy Gordon, criticize the dependence of marketers on research through segmentation, focus groups and consumer research, as well as the tendency to ask questions in marketing research, the answers to which are obvious. Continue reading