Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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8 hours of multi-tasking

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Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

A paradigm shift: the past and present of the organizational model

Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the “above” do not pretend to be important, while the “below” operate as hard labor. Much depends on your answer! A fundamentally new look at the development of organizations, which will help move to the next level of development and build a conscious and integral company of the future.

To see is not to understand, to understand is to see! You see things not as they are, but as you are. Continue reading

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Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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