Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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8 hours of multi-tasking

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Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading

A paradigm shift: the past and present of the organizational model

Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the “above” do not pretend to be important, while the “below” operate as hard labor. Much depends on your answer! A fundamentally new look at the development of organizations, which will help move to the next level of development and build a conscious and integral company of the future.

To see is not to understand, to understand is to see! You see things not as they are, but as you are. Continue reading

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Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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5 ways to return a disgruntled employee
1. Set aside time for a personal conversation with the employee. The first thing to do is to find some time to talk face-to-face with an employee. This can be…

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SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS
1. Our perception depends on the price that we saw first You went to the store and saw a designer bag for $ 1000. "A piece of bucks for some…

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Real techniques for increasing sales in a beauty salon
The best ways to increase sales in a beauty salon Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other…

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