Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.
A lot of methods are used to generate ideas. They are mainly group, because the more participants, the more ideas, provided that the work in groups is well organized. The methods of generating ideas include the brainstorming method, the 6-3-5 model and their modifications.
The most common use is the brainstorming or brainstorming method. The purpose of the method is to get as many ideas as possible. However, their criticism and discussion in the process of putting forward ideas is prohibited. The groups for brainstorming include 6-12 people, the optimal number of participants is 7. The time of the event is usually limited to sixty minutes.
There are several opinions regarding the limitation of fantasy flight when using the brainstorming method. On the one hand, a crazy idea or something said absolutely off topic can form the basis of a new project, although not relate to the topic of why the brainstorming was conducted. Or give another participant an idea related to the task. For example, if in the process of searching for a solution for rebranding a product, one of the employees says: “And let’s make the packaging purple. My daughter painted such a beautiful purple cat yesterday!”, This may not be the solution for a specific product. But it may well be the starting point for opening a new business – a beauty salon for animals, where anyone can repaint their cat in purple.
On the other hand, the issue of making changes to an existing product remains unresolved. Therefore, experts and consultants K. Coyne, P. Clifford, R. Dai of consulting companies Kevin Coyn Partners and McKinsey advise setting the framework by correctly formulating the issues that are being discussed. Such questions will help the participants in the assault to look at the solution of the problem, about which they gathered, from a different angle, at the same time mentally not to leave its solution in a completely different direction. And there can be many answers to the same question – here the participants’ imagination is not limited. For example, the goal of a brainstorming session is to find ideas for opening a pizzeria. Moreover, ideas regarding the interior of the leader are not interested in this case. And he asks the question: “What kind of pizza would it be if it were made to order?” Someone will say that it would be more salty, someone that it should be twice as large or, conversely, less. Someone will suggest using pizza as a birthday cake: put candles in it and write the name of the birthday person with ketchup. And you can bake small notes with wishes for dreamers who believe in miracles in the dough, previously warning visitors about this. Indeed, among them there may be no dreamer who will not be delighted to see a piece of paper instead of a piece of sausage. You can make pizza stuffed with cottage cheese, then lovers of cheesecakes and cheesecakes will also look into the pizzeria. As a result, the manager may decide not to create an ordinary pizzeria, where they go for a snack, but an institution in which pizza can serve as a way of making wishes by blowing out candles like on a birthday cake or searching for baked notes.
At the end of the brainstorming session, it is advised to immediately select implemented ideas. And because it is important for people to see the results of their work, and because it is easier to start implementing an idea that is “hooked” and has not overgrown with various kinds of doubts.
The “6-3-5” method consists in the fact that for six minutes each of the five people in the created group writes 3 ideas on the form. Then the form is transferred to another, who, having read the previous ideas, writes new ones by the method of analogies and associations. The form for entries passes each of the participants 5 times within half an hour.
There is a modification of method 6-3-5. Participants do not pass forms with ideas to each other, but stack them in the middle of the table. When someone from the group runs out of ideas, he can replace his form with a form in the center of the table. Perhaps the ideas already written on it will lead to the emergence of a new, even more interesting one. Unlike the previous one, there are no time limits, which allows each member of the group to work in their own rhythm.
Thus, the main way to search for new ideas is the brainstorming method. Other methods differ, for example, not by pronouncing, but by writing down ideas, or supplemented by a discussion of ideas proposed by the brain attack method for a limited time. Which method to choose depends on the initial conditions of the task and the composition of the participants.