“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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A paradigm shift: the past and present of the organizational model
Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the…

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5 KILLERS OF CREATIVE CAPACITY

5 killers of creativity and what to do to create an incentive for creativity?

No. 1 – Multitasking and Distractions
I know that some people have mastered the art of doing several things at once and doing a lot of things at the same time. I tried, but it is not for me. I can’t concentrate on the project and at the same time answer letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at once. In fact, it’s simple and there’s nothing new, all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for the customer), I just turn off the phone, turn off the email, get rid of all the annoyances and get back to work. It always works.
I noticed that in 2 hours of concentrated work I manage to do much more than in 8 hours of multi-tasking.

No. 2 – Lack of sleep
The coolest thing about freelance is that you can work in your free time. It is wonderful! But for many of us, this means working in the evenings and on weekends and sometimes a bad dream! There will always be work that needs to be done and customers that need attention.
Lack of sleep can be a real killer of creativity! How can you focus on something and be inspired if you are tired of dying? Work will wait until tomorrow! Get enough sleep the next day, full of new ideas and perspectives, get to work!

Note: Dave Navarro has the program “How to Become a Lark” and I can say that it helped me a lot to learn to get up earlier and do more things during the day. Try it and see if it helps you!

No. 3 – Fear of failure
I am sure that sooner or later this happens to each of us. This is not funny; fear of failure can kill your creativity. You cannot be liked by everyone, and when you show a customer a job he may not accept it. It happens.
Do not take this at your own expense! On the contrary, try to find a productive and creative way to use (sometimes negative) energy. Take note, go back to the tablet and show what you are capable of. Always remember, if you were hired to do this job, it is only because the customer considers you talented, and most likely you are not the first freelancer to whom he turned.

No. 4 – Financial Insecurity
It’s not easy to focus on the project if you only think about the car installment, credit cards and pledges. A few years ago, when I quit my job, I was constantly thinking about money, I was so used to a stable salary every two weeks! In the first year it was very difficult for me, I was never sure that I could pay a fee for the car. But then I realized, if I just raise the price a little, and I can put off a little. Voila!
I am a web designer and have no idea about the average hourly wage in Canada. It doesn’t bother me. There will always be someone who wants to do work cheaper than me. It suits me! By the end of the day it comes down to how much time you are willing to sacrifice for a certain amount. I prefer to take a little more, focus on fewer projects (which in the end will bring me more money).

No. 5 – Control and Deadlines
Some customers have very large requests, they can be understood. Remember, they pay for it! But can you really create if you are constantly pressured? Some have no problems with this, but for those who have such a problem, there is a way to work fruitfully without being under constant control!
Always promise less than you can do. For example, you already have a design job and you know for sure that it will take 3 weeks to finish it,. Tell the customer that the job will take 4 weeks! Calm creativity, no pressure and always satisfied customers!

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