"CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT "
Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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How can I make a living
Our life is designed so that without money we are "nowhere." Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Not always, but often this happens! True, the author does not believe that this is an insoluble problem – after all, he is warned, then protected!

The main purpose of this book is to clearly demonstrate how to apply certain strategic planning models using practical examples, examples from films and animated films (after all, we adults are just big children). The structure of the book is structured as follows. First, the author offers a brief theoretical algorithm of how to build a strategic analysis in an organization. At the same time, he does not overload the reader with theoretical models, does not give the right choice in this case, and with it the right to get confused in the proposed models. The author simply proposes an algorithm that is to be executed. It is also necessary to take into account that the reader should already have some competence in this. The author will also not explain the basics of management. Then, after presenting the theoretical algorithm, the reader is offered a practical example – a workshop, as was done in one or another actual organization. Well, in conclusion, to consolidate the received material, the reader is invited to solve the case – a practical problem using an example of a feature film or an animated film with the mandatory use of the proposed models. . And of course, for the most impatient after the task set in the case, one of the possible solutions is waiting. These decisions should not be treated like dogma, on the contrary – this is a good foundation for criticism and the development of one’s own view of the strategic planning process. The thing is that this is a creative process!

So for whom is this book written? First of all, for business owners, it will be useful for you to learn the practical application of strategic planning models. Indeed, if you do not formulate strategic objectives for the owners, then who will set them? In addition, this book will be very useful for hired leaders of organizations. After all, when the owner moves away from the operational management of the company, the strategic development issues do not disappear, and their decision is assigned to you – hired managers. The book will also be interesting for heads of strategic development departments, medium and small entrepreneurs, as well as researchers who are interested in how theoretical models can work in practice.

The target audience of this book turned out to be quite wide and this is not accidental. The fact is that she was conceived as a kind of training. Training book! And the purpose of its creation is to give the reader effective mechanisms for developing practical skills of strategic thinking. For this purpose, the book provides examples and cases for independent solutions. Well, it is up to the reader to decide whether or not to decide, or read this way: “to develop or not to develop strategic thinking”! Yes, if the reader has doubts, questions, objections, or something else, then the author will be happy to tell, talk, argue, and maybe even agree … 🙂 In any case, he expects from you a respected reader review, question, wish or sentence… 🙂

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