Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

Continue reading →

Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

Continue reading →

The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

Continue reading →

Triggers and motivation in advertising

Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.

Trigger
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram.

This social network for distributing its photos and videos, which Facebook bought for a billion dollars in 2012, has captured the thoughts and feelings of Yen and another 150 million users. The acquisition of the company confirms the growing power of consumer-driven technologies and their enormous value. Of course, the final price of Instagram was the result of many factors, including, as they say, the struggle for its purchase. Essentially, Instagram is an example of a team that knows well not only technology, but also psychology, which offered users an addictive product that has firmly entered their daily lives.

Ian does not understand what is on the hook, although he admits: with the help of a mobile application she takes and places dozens of photos during the day. “It’s just fun,” she says, revising her latest collection of shots that look like they were taken in the late 1970s. – I do not have any problems. I just shoot when I see something worthwhile. I feel that I must fix what is happening, while there is such an opportunity. ”

What made Yen addicted to Instagram? How did this seemingly simple application begin to play such an important role in her life? As we will soon see, habits like this form over time, but the chain reaction leading to the emergence of a habit always starts with a trigger.

Habits do not arise, they are developed

Habits are like pearls. Natural pearls grow in oyster shells, layer by layer, for several years. But why does a pearl suddenly form on the mother of pearl? A trigger for the body of an oyster is a foreign object that has fallen into the shell, such as a grain of sand or a small parasite, around which pearl is deposited.

Habits also require a foundation upon which they will be developed. Triggers become such a basis and an incentive to change behavior.

Think for a moment about your life. What lifted you out of bed this morning? What made you brush your teeth? What prompted you to read this book?

Triggers can take the form of ordinary signals, such as an alarm bell and less explicit, unconscious signals, which can, however, effectively influence our behavior. A trigger is an executive mechanism of action, a grain of sand in a shell, laying the foundation for a pearl. He makes us take certain actions.

Triggers are of two types: external and internal.

External triggers
Technology for creating shopping habits begins to change behavior, catching the user with a call to action. These sensory stimuli are abundant in our surroundings. External triggers have built-in information that tells the consumer what to do next.

Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

...

The involvement of staff. Small notes for large conclusions
Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online. staff involvement I’ll write…

...

Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

...

Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

...