HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS
Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
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Successful woman: psychological portrait

Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.

The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Back in 1990, most of them considered the authorities to be something not quite decent. Today, everything looks different: power is seen as a neutral tool to achieve the desired results. “A friendly smile does not inspire respect, unless it is a shark’s smile,” the woman manager shared her observations, before a charming smile and an innocent look which is simply impossible to resist! “My colleagues, both men and women, know my line. And support her at meetings. I like it. And I don’t need more, ”said the head of a retail chain. She is echoed by a lady working in a consulting company from Switzerland: “If someone is thirsty for blood, then she will spill – but it will not be my blood!”

However, such a high self-esteem is not yet common. True, from the advertising of branded goods, we are well aware of the type of self-confident managers with the appearance of a supermodel: with an elegant head movement, they throw away a thick mane of hair worthy of L’Oreal shampoo before casually throwing a case on an oval table in the company’s boardroom. The general motto is: “The Amazons have returned.” But another reality is looking at us from the pages of economic magazines: successful women against the backdrop of luxurious flower bouquets, at least 10–20 years older than their advertising prototypes. They have a short “under the page” haircut or hair tied in a strict knot, hard wrinkles at the mouth are softened by skillful retouching of star photographers or collagen injections performed by expensive surgeons. The wrinkles that adorn men, recalling the victorious battles for competitive advantages and market positions, are by no means painted on a woman and indicate only a high load and loss of femininity, ”Rotraud Perner, a professor of management, successfully laughed.

Senior managers still have a dual attitude to power and its demonstration — that is, aggressiveness.

Are women the best half of humanity?

Compared to men, senior executives are considered more collegial, focused on collaboration and compromise. Their emotional intelligence, which is always associated with social aspects, is highly valued. So, there was an opinion about the emphasized feminine, confident, but sensitive, leadership style, which is characterized by the use of arguments, rather than manipulations. You can often hear that women see their leadership as an opportunity for overall growth, so honesty and openness are considered indispensable attributes of the female leadership style. It is said that female managers are reluctant to resort to punishment and much easier to endure defeat than male colleagues.

In a word, women are seen as an improved version of the stronger sex – and if this is true, then, according to male leaders, one can only rejoice! Indeed, in this case, there is no need to fear competition from women, since they are too decent and will not take part in dirty games, only to gain power. And from the criminological point of view, women can be attributed to the better half of humanity: they very rarely commit crimes, the need for women’s prisons is small, and unemployment is constantly threatened by specialists in the prevention and treatment of female violence. The talk show host, dealing with the topic of female violence, has to talk about something that is practically absent. Usually, in such cases, they recall only the story of Ingrid van Bergen, who shot her lover in 1977. Most of the few women who committed violent acts took this step out of despair (for example, a wife kills a husband who has abused her for many years). And even really angry women, as a rule, have good reasons for their terrible deeds.

“Good girls” make life easier for men

Women who have made a career are credited with good analytical and communication skills. It sounds wonderful, but it’s of little use: firstly, women in leadership positions are much fewer than men, and secondly, diplomatic abilities are actually more likely to interfere: women who are forced to take part in a fierce career and are disgusted by dirty tricks weaken their position.

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