Effective communication

1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Company evolution Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly. We started from 150 positions,…

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This is not an information economy, but an economy of attention.
The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres…

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All the benefits of a self-adhesive label

It is a mistake to believe that self-adhesive labels are products with a limited scope. Remember, while strolling in the store, what is the first glance at? Bright, with a three-dimensional image and high detail, commodity stickers literally take prisoner ordinary man in the street. Food, household and car care products, perfumery, alcohol segment. The modern market does not exist without a trademark that stands out on the label.

What about the logistics industry? Moving huge volumes of cargo, there is simply no time to identify each baggage manually, plus everything has the requirements of automated systems that read data from labels in a specific format.

The list of areas interested in self-adhesive products can go on and on. Continue reading

Shop automation: how much does it cost?

Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most of the daily routine tasks and calculations.

The exact price of a retail store automation depends on its needs. If the outlet sells alcoholic beverages, then it needs to be connected to EGAIS and a cash register with a scanner that supports working with this system. There are many equipment options, you can take both sophisticated equipment and the usual economical POS system. EGAIS-enabled barcode scanners cost from 800 rubles. You also need special software that will work with the desired system. Continue reading

Rental Accounting Program

Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies improve.

Today in every office there is a PC and the necessary software package for work. The program for rent accounting, which appeared not so long ago, is now actively used by enterprises. The availability and functionality of the program allows you to establish a full-fledged work of the company and increase sales. Anyone can try the free version to find a suitable room.

What are the features of the program Continue reading

How can I make a living

Our life is designed so that without money we are “nowhere.” Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something that we would really like. So let’s not sit on the couch and dream of a new phone, but just start to do something, but we’ll also figure out where we can make money.

There are 2 main options, from which many methods follow. That is, it is work for someone or work for oneself. Working for someone else’s uncle implies something like this: you write your resume, post it on various sites, or send it to your employers yourself. You are invited to interviews, one of which you pass successfully, and now the very routine begins. Continue reading

Real techniques for increasing sales in a beauty salon

The best ways to increase sales in a beauty salon
Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other business skills, cannot give an exact answer to the question: “how to sell more to customers”. Most do not even want to take on active sales of this kind, arguing that it is too aggressive business management that can “annoy” the organization. And the staff is not interested in such a trade, for reasons of low motivation. We asked Spartak Sergeyevich Andriyoshin, the owner of the consulting company Moscow Sales Academy, to tell our expert opinion. Continue reading

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The involvement of staff. Small notes for large conclusions
Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online. staff involvement I’ll write…


Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…


Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…


Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…