Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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the starting point

HOW TO GET $ 180 MILLION INVESTMENT AND BURN

50% of small businesses close during the year. The survival rate of IT startups is even lower – 9 out of 10 companies expect failure.

Learn how to learn from mistakes and not turn failure into total defeat, in our blog post by Neil Patel, BPlans, and Harvard Business Review.

Why do companies fail?
#1. Bloated ego
To see a mistake and learn from it, one has to admit one’s own imperfection. Continue reading

“SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »

Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.

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The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of ​​his responsibility is unlimited. Continue reading

5 KILLERS OF CREATIVE CAPACITY

5 killers of creativity and what to do to create an incentive for creativity?

No. 1 – Multitasking and Distractions
I know that some people have mastered the art of doing several things at once and doing a lot of things at the same time. I tried, but it is not for me. I can’t concentrate on the project and at the same time answer letters, talk on the phone, chat on Skype. In order for me to have an incentive for creativity, I need to focus attention and strength on one lesson: working on a project.
Multitasking is not for me, but in a day I manage to do as much as those who do several things at once. In fact, it’s simple and there’s nothing new, all you need is a schedule that you must follow. When I need to work on a project and I understand that there is no incentive (for example, design for the customer), I just turn off the phone, turn off the email, get rid of all the annoyances and get back to work. It always works. Continue reading

Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Management myths that are best dispelled right away
Before talking about various methods and techniques that help more efficiently solve managerial problems (and not only managerial, but basically any), it is worth identifying all kinds of mistakes, myths…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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