Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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5 KILLERS OF CREATIVE CAPACITY
5 killers of creativity and what to do to create an incentive for creativity? No. 1 - Multitasking and Distractions I know that some people have mastered the art of…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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Learn to talk like a boss

In his book, Bruce Tulgan addresses the key problem of modern managers – the epidemic of “non-management” – and offers concrete steps to help you become a strong manager who: clearly voices his expectations to employees, regularly receives and analyzes feedback, corrects mistakes of subordinates in time, and even faster rewards them for success.

Do you spend a lot of time talking with employees? You discuss hundreds of topics: “How was your weekend?” Did your son’s birthday go well? Have you seen this TV show? ” Perhaps you want to talk with employees about their personal affairs in order to build closer ties with them. However, this approach interferes with management relationships. When a discussion begins to concern working issues, you cannot always take full advantage of your power. Continue reading

“SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »

Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.

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The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of ​​his responsibility is unlimited. Continue reading

SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS

1. Our perception depends on the price that we saw first
You went to the store and saw a designer bag for $ 1000. “A piece of bucks for some kind of bag ??” You will be incredibly outraged. Going further, you see a great watch for $ 300. It is expensive! Watches can cost less! But it seems to you that this is quite a normal price, because you are comparing it with the first one you saw. In this way, stores can properly place products to direct your thoughts in the right direction.

2. We are afraid of extremes. We don’t like to feel “poor” when we buy the cheapest products, but we don’t like to feel cheated when we buy the most expensive product, and it turns out to be rather average in quality. Shops use this of our thinking against us to sell the product that we need. Continue reading

Problems with the boss. Difficult boss
How often do we hear from friends the phrase “my boss annoys me” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main reason for dismissal.…

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Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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5 KILLERS OF CREATIVE CAPACITY
5 killers of creativity and what to do to create an incentive for creativity? No. 1 - Multitasking and Distractions I know that some people have mastered the art of…

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