Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.
In 1994, Bezos founded Amazon. Initially, the company specialized in the online sale of books, but over the years has grown into the largest online store.
Retail is not the only source of income for Bezos.
In 2000, he founded the private aerospace corporation Blue Origin. Her mission is to make low-cost space flights. Already there are first successes: the New Shepard spacecraft flew six times into space with a successful return to Earth. Continue reading
Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.
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The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of his responsibility is unlimited. Continue reading
1. Our perception depends on the price that we saw first
You went to the store and saw a designer bag for $ 1000. “A piece of bucks for some kind of bag ??” You will be incredibly outraged. Going further, you see a great watch for $ 300. It is expensive! Watches can cost less! But it seems to you that this is quite a normal price, because you are comparing it with the first one you saw. In this way, stores can properly place products to direct your thoughts in the right direction.
2. We are afraid of extremes. We don’t like to feel “poor” when we buy the cheapest products, but we don’t like to feel cheated when we buy the most expensive product, and it turns out to be rather average in quality. Shops use this of our thinking against us to sell the product that we need. Continue reading