Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Advertising and ethics: how to live together?
It's no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the…

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5 ways to return a disgruntled employee
1. Set aside time for a personal conversation with the employee. The first thing to do is to find some time to talk face-to-face with an employee. This can be…

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quantitatively

THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS

Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.

In 1994, Bezos founded Amazon. Initially, the company specialized in the online sale of books, but over the years has grown into the largest online store.

Retail is not the only source of income for Bezos.

In 2000, he founded the private aerospace corporation Blue Origin. Her mission is to make low-cost space flights. Already there are first successes: the New Shepard spacecraft flew six times into space with a successful return to Earth. Continue reading

INVESTMENT IN PRODUCTIVITY

We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase in resources. More money that gives the same result for the dollar spent is not an improvement. What will help to get more out of the spent energy is the conscious fulfillment of at least one of the four points that are not done on their own: cleaning, concentration, systematization and action.

Filtration and cleaning. Any activity, if it does not dispose of its own waste, slows down the system and requires unnecessary efforts to deal with accumulated waste. Continue reading

Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

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Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Golden hour from Brian Tracy
Take time each morning to sit in silence and reproduce your goals. You can see, having read the biographies and autobiographies of successful women and men, that, without exaggeration, each…

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