Management myths that are best dispelled right away
Before talking about various methods and techniques that help more efficiently solve managerial problems (and not only managerial, but basically any), it is worth identifying all kinds of mistakes, myths…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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psychology

Brand as an important component of company success

Style, image, image, effect – words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create the image of a product, company, store. It is important that the potential consumer perceives the product exactly as the seller wants to present it. That the product meets the needs, ideas and expectations of the client. To make it stand out, it had pronounced competitive advantages. After all, if the buyer, despite the similar qualities of the goods, chooses the products of a particular brand based on its impeccable reputation, then we can talk about the product as a brand. Continue reading

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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5 KILLERS OF CREATIVE CAPACITY
5 killers of creativity and what to do to create an incentive for creativity? No. 1 - Multitasking and Distractions I know that some people have mastered the art of…

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SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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