Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

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Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

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Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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psychology

Brand as an important component of company success

Style, image, image, effect – words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create the image of a product, company, store. It is important that the potential consumer perceives the product exactly as the seller wants to present it. That the product meets the needs, ideas and expectations of the client. To make it stand out, it had pronounced competitive advantages. After all, if the buyer, despite the similar qualities of the goods, chooses the products of a particular brand based on its impeccable reputation, then we can talk about the product as a brand. Continue reading

Problems with the boss. Difficult boss
How often do we hear from friends the phrase “my boss annoys me” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main reason for dismissal.…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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Hourglass sales
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for…

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