Procter & Gamble
In his book, Bruce Tulgan addresses the key problem of modern managers – the epidemic of “non-management” – and offers concrete steps to help you become a strong manager who: clearly voices his expectations to employees, regularly receives and analyzes feedback, corrects mistakes of subordinates in time, and even faster rewards them for success.
Do you spend a lot of time talking with employees? You discuss hundreds of topics: “How was your weekend?” Did your son’s birthday go well? Have you seen this TV show? ” Perhaps you want to talk with employees about their personal affairs in order to build closer ties with them. However, this approach interferes with management relationships. When a discussion begins to concern working issues, you cannot always take full advantage of your power. Continue reading
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”).
In my previous article “Where is the Buy button”, I wrote that, based on the results of many experiments, we can confidently say that we do not control our brain and decision-making processes. All that remains for us is to interpret multiple signals in an illusory logical chain in order to reduce the pressure of fear of loss of control and power over the surrounding reality. Further, I tried to figure out what else affects our decision-making in terms of anthropology, biology, neurology and, of course, psychology. I do not pretend to be “the ultimate truth” in my research, but perhaps these facts will help many to look at the consumer from a different point of view, or make them change their minds, or understand themselves and their consumers more fully. Continue reading
Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.
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The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of his responsibility is unlimited. Continue reading