Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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STEVE FORM: LESSONS LEARNED FROM 35 YEARS OF WORK WITH STARTS
Entrepreneurs of Silicon (Silicon) Valley are considered the embodiment of the spirit of risky enterprises. But Steve Blank is unusual even among these stereotypical people. A veteran of the Air…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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Brand as an important component of company success

Style, image, image, effect – words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create the image of a product, company, store. It is important that the potential consumer perceives the product exactly as the seller wants to present it. That the product meets the needs, ideas and expectations of the client. To make it stand out, it had pronounced competitive advantages. After all, if the buyer, despite the similar qualities of the goods, chooses the products of a particular brand based on its impeccable reputation, then we can talk about the product as a brand. Continue reading

Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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The involvement of staff. Small notes for large conclusions
Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online. staff involvement I’ll write…

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Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

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