Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

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Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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much attention

This is not an information economy, but an economy of attention.

The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres are created, but the role of man, both as the creator of this economy and as a consumer of its products, changes.

Computers have brought a new understanding of information into our world. However, when an excess of information has arisen today, which essentially impedes its advancement to the consumer, an emphasis has been placed on the concept of attention, since information processes are impossible without attention. Continue reading

Problems with the boss. Difficult boss
How often do we hear from friends the phrase “my boss annoys me” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main reason for dismissal.…

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Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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The involvement of staff. Small notes for large conclusions
Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online. staff involvement I’ll write…

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