Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

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most powerful

THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS

Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.

In 1994, Bezos founded Amazon. Initially, the company specialized in the online sale of books, but over the years has grown into the largest online store.

Retail is not the only source of income for Bezos.

In 2000, he founded the private aerospace corporation Blue Origin. Her mission is to make low-cost space flights. Already there are first successes: the New Shepard spacecraft flew six times into space with a successful return to Earth. Continue reading

STEVE FORM: LESSONS LEARNED FROM 35 YEARS OF WORK WITH STARTS

Entrepreneurs of Silicon (Silicon) Valley are considered the embodiment of the spirit of risky enterprises. But Steve Blank is unusual even among these stereotypical people.

A veteran of the Air Force, expelled from college at the time, he is currently experiencing the third stage of his career as the founder of the Lean Startup method, which undermines the foundations of a system aimed at creating startups taking into account primarily consumers, and only then technologies. The method has been used by companies such as Dropbox, AirBnB, and IMVU to create a product that stands out from others. Continue reading

IS OUR BUSINESS PROFITABLE TO AN INVESTOR?

Let’s look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10% profit on invested capital. Let’s look at the investor who bought the shares: he received 100% of the return on invested capital, compared with only 10% that the lender received. Who had the best deal? Obviously, from the investor who bought the shares. Why is this so? Because the investor who bought the shares took more risks. The higher the risk, the higher the profit. Debt is a safer investment, there are different types of debts:
mortgage debt Continue reading

SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

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Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

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