“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”).
In my previous article “Where is the Buy button”, I wrote that, based on the results of many experiments, we can confidently say that we do not control our brain and decision-making processes. All that remains for us is to interpret multiple signals in an illusory logical chain in order to reduce the pressure of fear of loss of control and power over the surrounding reality. Further, I tried to figure out what else affects our decision-making in terms of anthropology, biology, neurology and, of course, psychology. I do not pretend to be “the ultimate truth” in my research, but perhaps these facts will help many to look at the consumer from a different point of view, or make them change their minds, or understand themselves and their consumers more fully. Continue reading