STEVE FORM: LESSONS LEARNED FROM 35 YEARS OF WORK WITH STARTS
Entrepreneurs of Silicon (Silicon) Valley are considered the embodiment of the spirit of risky enterprises. But Steve Blank is unusual even among these stereotypical people. A veteran of the Air…

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Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

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HOW TO GET $ 180 MILLION INVESTMENT AND BURN
50% of small businesses close during the year. The survival rate of IT startups is even lower - 9 out of 10 companies expect failure. Learn how to learn from…

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Internet was never

SUCCESSFUL NAMES OF COMPANIES – 5 DISTINCTIVE FEATURES

What’s the secret?
A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late to change the company name. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called the Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). A good name can be both an instant insight and the result of careful and lengthy work. Although there is no magic formula for creating suitable names, here are five common points that can be traced to all well-chosen names. Continue reading

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS
1. Our perception depends on the price that we saw first You went to the store and saw a designer bag for $ 1000. "A piece of bucks for some…

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This is not an information economy, but an economy of attention.
The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres…

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