Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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A paradigm shift: the past and present of the organizational model
Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the…

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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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I heard an important

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”

1. Psychological “jumping to the moon”
The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses. The company calls such inventions “jumping to the moon.”

To promote products, Sutherland also suggests doing “jumping to the moon” – only psychological. It’s easier to improve not the real world, but its perception.

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One example of such a jump is the Uber auto tracking map. Thanks to her, the waiting time for a taxi does not decrease, but the client becomes more comfortable. He has a feeling of control over the situation. Continue reading

“SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »

Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.

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The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of ​​his responsibility is unlimited. Continue reading

Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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HOW TO GET $ 180 MILLION INVESTMENT AND BURN
50% of small businesses close during the year. The survival rate of IT startups is even lower - 9 out of 10 companies expect failure. Learn how to learn from…

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Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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