HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

Continue reading →

Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

Continue reading →

Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

Continue reading →

I heard an important

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”

1. Psychological “jumping to the moon”
The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses. The company calls such inventions “jumping to the moon.”

To promote products, Sutherland also suggests doing “jumping to the moon” – only psychological. It’s easier to improve not the real world, but its perception.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

One example of such a jump is the Uber auto tracking map. Thanks to her, the waiting time for a taxi does not decrease, but the client becomes more comfortable. He has a feeling of control over the situation. Continue reading

“SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »

Who is the Director of Logistics
I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of the commercial unit, creativity and other areas of the company into a single scheme that defines the rules of movement.

All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

The logistics director formalizes and synchronizes processes for the end result. Therefore, the area of ​​his responsibility is unlimited. Continue reading

Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

...

Seven of the most absurd taxes of various countries of the world Business Articles
1. Bearded tax This tax was introduced by Peter the Great in 1689. At the same time, there was a clear separation of the types of beards - merchant, boyar,…

...

"SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »
Who is the Director of Logistics I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of…

...

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

...