here is to feel
It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.
And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.
However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading
What’s the secret?
A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late to change the company name. Some well-known companies changed their names when a more interesting idea arose (Xerox was once called the Halloid Company; Nissan was Datsun; and LG is short for Lucky and GoldStar Co.). A good name can be both an instant insight and the result of careful and lengthy work. Although there is no magic formula for creating suitable names, here are five common points that can be traced to all well-chosen names. Continue reading
1. Bearded tax
This tax was introduced by Peter the Great in 1689. At the same time, there was a clear separation of the types of beards – merchant, boyar, peasant and others. A peasant could wear a beard for free only in his village, but at the entrance to the city he paid 1 kopeck. The bearded men were obliged to walk in a special uncomfortable zipun with a standing collar, and if he showed himself in an improper form, a fine was imposed on him, and for each appearance a separate one! Continue reading