Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

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Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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fortune is estimated

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Betrayal: a phenomenon and traditions. In life and business

Betrayal: a phenomenon and traditions. In life and business
After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned out (yes really ?!): firstly, the phenomenon is quite widespread in life in general and in business in particular (not to be confused with “Kiddies” and trickery are two different things); secondly, traumatic, very painful for the person, leaving the deepest wounds and feelings – both the one who and the one who; thirdly, a rather confusing event, accompanied by sophisticated self-explanations and self-flagellation, and finally, not the most studied phenomenon in psychology and very little coverage for business. Continue reading

Burnout or how to stay yourself

Such a popular expression now is “emotional burnout” … What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather rigid in his statements, not caring how much they can injure others.

But in essence this is a wound of the person himself, the so-called “fee for sympathy”: the more open you are to the world, the greater the likelihood that people will certainly use this soulfulness for their own purposes, without taking into account the finiteness of this resource. Continue reading

Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

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HOW NOT TO MAKE A BUSINESS OFFER
A commercial offer should sell, and here and now. Not necessarily a product - its purpose may be to agree to a meeting or request terms of cooperation. In practice,…

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