Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Hourglass sales
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for…

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IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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fortune is estimated

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Betrayal: a phenomenon and traditions. In life and business

Betrayal: a phenomenon and traditions. In life and business
After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned out (yes really ?!): firstly, the phenomenon is quite widespread in life in general and in business in particular (not to be confused with “Kiddies” and trickery are two different things); secondly, traumatic, very painful for the person, leaving the deepest wounds and feelings – both the one who and the one who; thirdly, a rather confusing event, accompanied by sophisticated self-explanations and self-flagellation, and finally, not the most studied phenomenon in psychology and very little coverage for business. Continue reading

Burnout or how to stay yourself

Such a popular expression now is “emotional burnout” … What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather rigid in his statements, not caring how much they can injure others.

But in essence this is a wound of the person himself, the so-called “fee for sympathy”: the more open you are to the world, the greater the likelihood that people will certainly use this soulfulness for their own purposes, without taking into account the finiteness of this resource. Continue reading

Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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