first of all
It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.
And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.
However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the restaurant business from many others. Take for example supermarkets. Theories of product placement by assortment and color are described in many articles and books. And if you go to any supermarket, you note that fruits and vegetables are really located closer to the entrance, cheaper goods are on the lower shelves, those that are more expensive, on the middle. Everything is as in theory. Now imagine two restaurants. Continue reading
1. Our perception depends on the price that we saw first
You went to the store and saw a designer bag for $ 1000. “A piece of bucks for some kind of bag ??” You will be incredibly outraged. Going further, you see a great watch for $ 300. It is expensive! Watches can cost less! But it seems to you that this is quite a normal price, because you are comparing it with the first one you saw. In this way, stores can properly place products to direct your thoughts in the right direction.
2. We are afraid of extremes. We don’t like to feel “poor” when we buy the cheapest products, but we don’t like to feel cheated when we buy the most expensive product, and it turns out to be rather average in quality. Shops use this of our thinking against us to sell the product that we need. Continue reading