Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Why explanations may fail
Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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failure can kill

Recruiting staff: what to do to recruit better

“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto that can change the way you work and look for employees.

Based on psychology and the latest developments in behavioral economics, examples from the experience of Google and small successful companies, Laszlo Bok tells how to create a company that is appreciated and listened to by employees, and in which they dream of working.

Why do instincts prevent us from being good recruiters and what to do to better recruit Continue reading

A paradigm shift: the past and present of the organizational model

Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the “above” do not pretend to be important, while the “below” operate as hard labor. Much depends on your answer! A fundamentally new look at the development of organizations, which will help move to the next level of development and build a conscious and integral company of the future.

To see is not to understand, to understand is to see! You see things not as they are, but as you are. Continue reading

Conducting a staff study: causes and benefits

While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives in the dissemination of company values, and only those organizations that study the prospects of employees on many issues will become responsible corporate members of the company. The book highlights the basic principles behind research among employees.

The starting point of this book is an overview of the reasons for collecting information among employees and the benefits derived from it. Obviously, there are a huge number of reasons for conducting research staff in the organization, so it seems possible to identify only the most common. Since the coverage is incomplete, and some reasons are similar, organizations may use different combinations of them. It is very important to clearly understand why this or that task should be posed at all, and what this will give in the final result. Continue reading

Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

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Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…

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Restaurant Ideas
For the restaurant business, an original idea embodied in the location of the restaurant, its interior, kitchen, staff behavior, can become the basis for success. This is what distinguishes the…

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A paradigm shift: the past and present of the organizational model
Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the…

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