Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

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Advertising and ethics: how to live together?
It's no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the…

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Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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failure can kill

Recruiting staff: what to do to recruit better

“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto that can change the way you work and look for employees.

Based on psychology and the latest developments in behavioral economics, examples from the experience of Google and small successful companies, Laszlo Bok tells how to create a company that is appreciated and listened to by employees, and in which they dream of working.

Why do instincts prevent us from being good recruiters and what to do to better recruit Continue reading

A paradigm shift: the past and present of the organizational model

Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the “above” do not pretend to be important, while the “below” operate as hard labor. Much depends on your answer! A fundamentally new look at the development of organizations, which will help move to the next level of development and build a conscious and integral company of the future.

To see is not to understand, to understand is to see! You see things not as they are, but as you are. Continue reading

Conducting a staff study: causes and benefits

While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives in the dissemination of company values, and only those organizations that study the prospects of employees on many issues will become responsible corporate members of the company. The book highlights the basic principles behind research among employees.

The starting point of this book is an overview of the reasons for collecting information among employees and the benefits derived from it. Obviously, there are a huge number of reasons for conducting research staff in the organization, so it seems possible to identify only the most common. Since the coverage is incomplete, and some reasons are similar, organizations may use different combinations of them. It is very important to clearly understand why this or that task should be posed at all, and what this will give in the final result. Continue reading

The involvement of staff. Small notes for large conclusions
Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online. staff involvement I’ll write…

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Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

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SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS
1. Our perception depends on the price that we saw first You went to the store and saw a designer bag for $ 1000. "A piece of bucks for some…

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Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

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