Learn to talk like a boss
In his book, Bruce Tulgan addresses the key problem of modern managers - the epidemic of "non-management" - and offers concrete steps to help you become a strong manager who:…

Continue reading →

Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

Continue reading →

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

Continue reading →

experiment several times

Where is our buy button?

“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am not going to confirm or refute this idea, especially in the context of consumer decision-making. But I am absolutely sure that the decision-making mechanism in a situation of choice is very far from conscious.

Today it is known that the brain has two different systems responsible for making decisions. Two different processes occur in the brain by which decisions are made depending on whether the choice is between objects or between actions. And many attempts by various studies and experts to explain very strange decisions and actions of a person are extremely heterogeneous and sometimes doubtful. Continue reading

Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

...

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

...

SECRET Tricks OF MARKETING OR WHY BUYERS ARE HOPELESS IN MATHEMATICS
1. Our perception depends on the price that we saw first You went to the store and saw a designer bag for $ 1000. "A piece of bucks for some…

...

THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS
Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.…

...