THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS
Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.…

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

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experiment several times

Where is our buy button?

“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am not going to confirm or refute this idea, especially in the context of consumer decision-making. But I am absolutely sure that the decision-making mechanism in a situation of choice is very far from conscious.

Today it is known that the brain has two different systems responsible for making decisions. Two different processes occur in the brain by which decisions are made depending on whether the choice is between objects or between actions. And many attempts by various studies and experts to explain very strange decisions and actions of a person are extremely heterogeneous and sometimes doubtful. Continue reading

Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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Mistakes that prevent you from getting rich
Do you have the feeling that you are constantly short of money? Do they literally leak between your fingers? Do they end sooner than you get the next amount? How…

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Packaging as a necessary element of brand formation
Most of the goods in the view of the buyer are associated primarily with packaging. This applies mainly to consumer goods: food, household goods, cosmetics, equipment, stationery and others. Without…

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Real techniques for increasing sales in a beauty salon
The best ways to increase sales in a beauty salon Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other…

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