Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

Continue reading →

The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

Continue reading →

Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

Continue reading →

even mobile

Why explanations may fail

Try to imagine what a wide range of opportunities in the field of personal and professional relationships will open before you when you learn to clearly explain. How much easier it will be to live if you express your thoughts to the boss, accountant, team member or parents in a more accessible form. Then they can put themselves in your place, accept your ideas and agree with your point of view. This is the purpose of the book. I want to help you and everyone around you learn to explain, because we are in dire need of it.

Empty looks – you’ve seen this before. Usually this is observed after 10 minutes, during which you tried to infect your enthusiasm audience (no matter, small or large), talking about some idea. But from the facial expressions of the audience it became clear: they did not understand anything. When this happens, the only way to move forward is to leave people behind. Continue reading

Effective communication

Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place, speak at the same pace and with the same phrases. In other words, a successful business is based on a long-term relationship with customers. When you provide them with quality services, a contact is established between you. After disputes or discussions, you move to another level, realizing that you have been heard, understood and friendly towards you. A deep relationship is built on effective communications that build the loyalty of colleagues, subordinates and customers. Continue reading

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

STEVE FORM: LESSONS LEARNED FROM 35 YEARS OF WORK WITH STARTS
Entrepreneurs of Silicon (Silicon) Valley are considered the embodiment of the spirit of risky enterprises. But Steve Blank is unusual even among these stereotypical people. A veteran of the Air…

...

Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

...

Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

...

THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS
Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.…

...