"SOME FROZEN THE GULF, SHIPS DO NOT REACH THE PORT, AND WE WAITED FOR PRODUCT 2 WEEKS »
Who is the Director of Logistics I compare the director of logistics with a traffic light at the intersection. Its role is to synchronize business processes, link the wishes of…

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Rental Accounting Program
Almost all spheres of industry, trade and production are automated today, thanks to which it is possible to increase the efficiency of enterprises. New programs appear annually and old technologies…

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Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Why I recommend ZMET

“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“ take care of your ass. ” We need new ways to attract consumers to the joint development and evaluation of marketing. Successful marketers will create new techniques that allow analysis and creation in collaboration not with random, but with specific consumers (Interview with Stephen Walker, February 19, 2004).

The cutting-edge thinkers of modern marketing: Jerry Zaltman, David Lewis, Douglas Atkin, Andrew Ehrenberg, Stephen Walker and Wendy Gordon, criticize the dependence of marketers on research through segmentation, focus groups and consumer research, as well as the tendency to ask questions in marketing research, the answers to which are obvious. Continue reading

Betrayal: a phenomenon and traditions. In life and business

Betrayal: a phenomenon and traditions. In life and business
After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned out (yes really ?!): firstly, the phenomenon is quite widespread in life in general and in business in particular (not to be confused with “Kiddies” and trickery are two different things); secondly, traumatic, very painful for the person, leaving the deepest wounds and feelings – both the one who and the one who; thirdly, a rather confusing event, accompanied by sophisticated self-explanations and self-flagellation, and finally, not the most studied phenomenon in psychology and very little coverage for business. Continue reading

Burnout or how to stay yourself

Such a popular expression now is “emotional burnout” … What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather rigid in his statements, not caring how much they can injure others.

But in essence this is a wound of the person himself, the so-called “fee for sympathy”: the more open you are to the world, the greater the likelihood that people will certainly use this soulfulness for their own purposes, without taking into account the finiteness of this resource. Continue reading

THE THREE BEST DECADE BUSINESSMEN AND THEIR APPROACH TO BUSINESS
Jeff Bezos is the richest man on the planet: Forbes estimated his fortune at $ 131 billion. He is also one of the five most influential people in the world.…

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Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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Shop automation: how much does it cost?
Automation of a store is a set of equipment and a program that can perform a minimum set of functions, be free, or for a small fee, take on most…

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