IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

Continue reading →

“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

Continue reading →

5 ways to return a disgruntled employee
1. Set aside time for a personal conversation with the employee. The first thing to do is to find some time to talk face-to-face with an employee. This can be…

Continue reading →

effectively sell

Why I recommend ZMET

“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“ take care of your ass. ” We need new ways to attract consumers to the joint development and evaluation of marketing. Successful marketers will create new techniques that allow analysis and creation in collaboration not with random, but with specific consumers (Interview with Stephen Walker, February 19, 2004).

The cutting-edge thinkers of modern marketing: Jerry Zaltman, David Lewis, Douglas Atkin, Andrew Ehrenberg, Stephen Walker and Wendy Gordon, criticize the dependence of marketers on research through segmentation, focus groups and consumer research, as well as the tendency to ask questions in marketing research, the answers to which are obvious. Continue reading

Betrayal: a phenomenon and traditions. In life and business

Betrayal: a phenomenon and traditions. In life and business
After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned out (yes really ?!): firstly, the phenomenon is quite widespread in life in general and in business in particular (not to be confused with “Kiddies” and trickery are two different things); secondly, traumatic, very painful for the person, leaving the deepest wounds and feelings – both the one who and the one who; thirdly, a rather confusing event, accompanied by sophisticated self-explanations and self-flagellation, and finally, not the most studied phenomenon in psychology and very little coverage for business. Continue reading

Burnout or how to stay yourself

Such a popular expression now is “emotional burnout” … What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather rigid in his statements, not caring how much they can injure others.

But in essence this is a wound of the person himself, the so-called “fee for sympathy”: the more open you are to the world, the greater the likelihood that people will certainly use this soulfulness for their own purposes, without taking into account the finiteness of this resource. Continue reading

IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

...

How can I make a living
Our life is designed so that without money we are "nowhere." Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something…

...

Handbook of the Big Leader. How a development strategy is developed in practice
Who is this book for? Hello dear reader! You are holding a book in your hands - a simple statement of complex things. It is written specifically for you, a…

...

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

...