“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

Continue reading →

Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

Continue reading →

Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

Continue reading →

cost

Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

Startups or examples of attracting investment in IT

Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor).
No matter how right K. Hakut is that the idea is the starting point for creating something, for enthusiasts who have decided on the goals and ways to achieve them, the main issue is attracting capital to implement their ideas. In the presence of a clearly formulated idea, the main goal is the promotion of the company or start-up (Eng. Start-up).
The term startup is common in the field of IT and Internet projects, which became especially popular in 2000. In general, there are three stages of startup development: Continue reading

HOW NOT TO MAKE A BUSINESS OFFER

A commercial offer should sell, and here and now. Not necessarily a product – its purpose may be to agree to a meeting or request terms of cooperation.

In practice, the goals and objectives of the tool are often forgotten. You read and it seems that they didn’t really want to sell.

We have collected the most common mistakes in the preparation of commercial offers. If you do not need customers and sales, do so.

In preparation
#1. Do not think about the purpose of making a commercial proposal, do not set tasks – then there will be a surprise. Continue reading

Golden hour from Brian Tracy
Take time each morning to sit in silence and reproduce your goals. You can see, having read the biographies and autobiographies of successful women and men, that, without exaggeration, each…

...

Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

...

Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

...

Sports hypnotherapy. How to pump the psyche of an athlete to win
The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global…

...