Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

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How can I make a living
Our life is designed so that without money we are "nowhere." Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

Startups or examples of attracting investment in IT

Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor).
No matter how right K. Hakut is that the idea is the starting point for creating something, for enthusiasts who have decided on the goals and ways to achieve them, the main issue is attracting capital to implement their ideas. In the presence of a clearly formulated idea, the main goal is the promotion of the company or start-up (Eng. Start-up).
The term startup is common in the field of IT and Internet projects, which became especially popular in 2000. In general, there are three stages of startup development: Continue reading

HOW NOT TO MAKE A BUSINESS OFFER

A commercial offer should sell, and here and now. Not necessarily a product – its purpose may be to agree to a meeting or request terms of cooperation.

In practice, the goals and objectives of the tool are often forgotten. You read and it seems that they didn’t really want to sell.

We have collected the most common mistakes in the preparation of commercial offers. If you do not need customers and sales, do so.

In preparation
#1. Do not think about the purpose of making a commercial proposal, do not set tasks – then there will be a surprise. Continue reading

Burnout or how to stay yourself
Such a popular expression now is “emotional burnout” ... What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather…

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Methods for finding business ideas.
No business begins without formulating a specific goal to which it is aimed. But before the goal is formulated, an idea appears that captures and forces to achieve a result.…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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