Effective communication
Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place,…

Continue reading →

Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

Continue reading →

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

Continue reading →

completely legal

Advertising and ethics: how to live together?

It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.

And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.

However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading

Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

...

SUCCESSFUL NAMES OF COMPANIES - 5 DISTINCTIVE FEATURES
What's the secret? A well-chosen name can impress your fans, while a trivial boring name is unlikely to add admiration for your business venture. True, it is never too late…

...

Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

...

Real techniques for increasing sales in a beauty salon
The best ways to increase sales in a beauty salon Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other…

...