Where is our buy button?
“The subconscious activity of the earthworm is much more complicated from the information point of view of what our consciousness does” (I. N. Pigarev). It is clear that I am…

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Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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Decision making algorithm
Each of us in everyday life constantly makes decisions. Almost always, the basis of decisions is copying one's own or third-party experience. Sometimes the basis of such decisions is their…

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company makes

Burnout or how to stay yourself

Such a popular expression now is “emotional burnout” … What should happen to a person so that he becomes insensitive to others, immune to grief, to feelings, hard-hearted and rather rigid in his statements, not caring how much they can injure others.

But in essence this is a wound of the person himself, the so-called “fee for sympathy”: the more open you are to the world, the greater the likelihood that people will certainly use this soulfulness for their own purposes, without taking into account the finiteness of this resource. Continue reading

This is not an information economy, but an economy of attention.

The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres are created, but the role of man, both as the creator of this economy and as a consumer of its products, changes.

Computers have brought a new understanding of information into our world. However, when an excess of information has arisen today, which essentially impedes its advancement to the consumer, an emphasis has been placed on the concept of attention, since information processes are impossible without attention. Continue reading

The involvement of staff. Small notes for large conclusions

Publications on the need to measure the level of staff involvement, with a description of assessment methods and methods, etc. there are a lot of online.

staff involvement
I’ll write about involvement from a transdisciplinary approach. Let me remind you that “transdisciplinarity” is used as the “principle of the organization of scientific knowledge”, which opens up wide possibilities for the interaction of many disciplines in solving complex problems of nature and society. It should be noted that transdisciplinarity allows you to officially go beyond the scope of your discipline without fear of being accused of amateurism. Perhaps my conclusions and remarks will complement for someone an understanding of the employee’s behavioral patterns, and for some it will help to change some opinions or beliefs. Continue reading

IS OUR BUSINESS PROFITABLE TO AN INVESTOR?
Let's look at our lender, he gave a loan of $ 250, the business is profitable, we can pay him 10% per year, he is happy because he gets 10%…

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Advertising and ethics: how to live together?
It's no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the…

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How can I make a living
Our life is designed so that without money we are "nowhere." Starting from the simplest needs to larger ones, all this requires finance, otherwise we will be deprived of something…

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Startups or examples of attracting investment in IT
Lack of money is not an obstacle. Lack of ideas is an obstacle (Ken Hakuta, American inventor). No matter how right K. Hakut is that the idea is the starting…

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