Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place, speak at the same pace and with the same phrases. In other words, a successful business is based on a long-term relationship with customers. When you provide them with quality services, a contact is established between you. After disputes or discussions, you move to another level, realizing that you have been heard, understood and friendly towards you. A deep relationship is built on effective communications that build the loyalty of colleagues, subordinates and customers. Continue reading
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a four-step process that builds customer habits. Habit-forming products allow consumers to return regularly without aggressive marketing and expensive advertising.
Ian (name changed) a little over twenty, she lives in Palo Alto and studies at Stanford University. Balanced and sophisticated, which is what one should expect from a student at a prestigious university, she nevertheless suffers from an annoying habit and can do nothing about it – the girl got hooked on Instagram. Continue reading
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for the buyer, and not just a source of information.
Potential customers have pretty much succeeded in solving their obvious problems thanks to access to an unprecedented amount of information on the Internet. Sellers can no longer deal with these issues. What they have to do now is to help potential customers deal with not-so-obvious problems, the need for which they, in all likelihood, do not even realize.
Customers need sales professionals who can become their guides on a journey called hourglass sales. I will definitely explain what it is, but first let me tell you why such a trip is certainly worth making. Continue reading