Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Social laziness in a team or Let's do my job together
Social laziness in a team or Let's do my job together The effect of social laziness (Ringelman effect) is a psychological effect consisting in a fall in individual effectiveness when…

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Finding the Buy button
“When nature was limited to fit, we would go down to the cattle” (W. Shakespeare, “King Lear”). In my previous article “Where is the Buy button”, I wrote that, based…

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burning his own

“CHANGE YOUR CONSUMER NO SENSE, NEED TO CHANGE TOGETHER WITH IT “

Company evolution
Compared to 2011, when we started, Eco-Shop is completely different. Firstly, our stores have become more beautiful. Secondly, the range has expanded significantly.

We started from 150 positions, and now they are 1.5–2.5 thousand, depending on the size of the store. We used to be more like a dairy store, but now we have a confectionery group, vegetables and fruits, freezing, groceries, cosmetics, and home care products.

In my opinion, Eco-Shop has become successful because: Continue reading

HOW TO GET $ 180 MILLION INVESTMENT AND BURN
50% of small businesses close during the year. The survival rate of IT startups is even lower - 9 out of 10 companies expect failure. Learn how to learn from…

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INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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Problems with the boss. Difficult boss
How often do we hear from friends the phrase “my boss annoys me” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main reason for dismissal.…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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