Triggers and motivation in advertising
Why do some products get our attention and some not? How do some foods shape our habits? Do these products have any similar features and patterns? This book describes a…

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Why I recommend ZMET
“Anyone who is present at the focus group surveys today sees that the research has been“ stolen ”by professional respondents, puppet moderators, and those who act on the principle of“…

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“THE BUYER VALUES THE PRODUCT ABOVE ABOVE PARTIALLY CREATES ITSELF ”
1. Psychological "jumping to the moon" The parent company Google Alphabet has a department X, which is engaged in the development of innovations: unmanned cars, augmented reality glasses, smart lenses.…

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Conducting a staff study: causes and benefits

While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives in the dissemination of company values, and only those organizations that study the prospects of employees on many issues will become responsible corporate members of the company. The book highlights the basic principles behind research among employees.

The starting point of this book is an overview of the reasons for collecting information among employees and the benefits derived from it. Obviously, there are a huge number of reasons for conducting research staff in the organization, so it seems possible to identify only the most common. Since the coverage is incomplete, and some reasons are similar, organizations may use different combinations of them. It is very important to clearly understand why this or that task should be posed at all, and what this will give in the final result. Continue reading

Sports hypnotherapy. How to pump the psyche of an athlete to win

The goal of any athlete is not only to become faster, stronger, more powerful, but also to achieve new records. Participate and win. Win more and more awards. Go global and be the best in your sport.

The thirst for victory makes the day and night not get out of the training ground, and all thoughts are occupied only by the upcoming competitions.

sports hypnosis
Start. Rivalry. And again you are not on the podium. Why it happens?

Victory has two sides to the coin. The first side is the athlete’s physical condition. This includes his physical form, daily workouts that last for years, indicators and results, etc. Continue reading

The psychological aspect of career growth: every gesture is important

Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists have confirmed the fact that the skill of strategically correct behavior is sometimes more important than experience and applied knowledge.

Starting from the first personal meeting with the employer, every gesture is important.

HR specialists at one of the largest job search sites in Russia, gorodrabot.ru, shared their observations on the behavior of candidates for interviews and personal impressions. Continue reading

Recruiting staff: what to do to recruit better
“We spend the most time at work. And working experience should not be demotivating or unpleasant, ”said Laszlo Bock, Google’s vice president of human resources. This book is a manifesto…

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Successful woman: psychological portrait
Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination,…

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All the benefits of a self-adhesive label
It is a mistake to believe that self-adhesive labels are products with a limited scope. Remember, while strolling in the store, what is the first glance at? Bright, with a…

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This is not an information economy, but an economy of attention.
The world is changing. Absolutely new industries come into the first place, which no one knew about for several decades. This fundamentally changes the economy, when not only new spheres…

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