Conducting a staff study: causes and benefits
While customer understanding has long been the key to a successful management strategy, the special importance of understanding our own employees has become increasingly recognized. Employees can be excellent representatives…

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Betrayal: a phenomenon and traditions. In life and business
Betrayal: a phenomenon and traditions. In life and business After some event related to the topic, he drew attention to philosophical and psychological research in this area, and it turned…

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Brand as an important component of company success
Style, image, image, effect - words related to each other. And both in everyday and in professional life, not only to form an opinion about yourself, but also to create…

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another state

Effective communication

Any seller knows that a potential customer needs to be listened to to understand his needs, and in order to maintain long-term cooperation, you should put yourself in his place, speak at the same pace and with the same phrases. In other words, a successful business is based on a long-term relationship with customers. When you provide them with quality services, a contact is established between you. After disputes or discussions, you move to another level, realizing that you have been heard, understood and friendly towards you. A deep relationship is built on effective communications that build the loyalty of colleagues, subordinates and customers. Continue reading

Handbook of the Big Leader. How a development strategy is developed in practice

Who is this book for?

Hello dear reader! You are holding a book in your hands – a simple statement of complex things. It is written specifically for you, a practical specialist who needs to quickly understand the complex, often incomprehensible wisdom of modern management for professional activities. The strategic management of the organization is currently perhaps the most complex and poorly formalized part of modern management. Of course, theoretical models that are designed to help in the strategic management of the organization have long been created and justified. But at the same time, many questions still arise about their practical application in the activities of a particular organization. Indirect evidence of this is that most Russian companies unfortunately do not have sound strategic plans, and sometimes they do not draw on a solid business plan with a 3-year implementation horizon. Continue reading

Successful woman: psychological portrait

Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.

The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Continue reading

INVESTMENT IN PRODUCTIVITY
We can all be more productive as individuals and organizations. You can always increase profits by just adding resources from the outside. But what improves productivity? Generally not an increase…

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A paradigm shift: the past and present of the organizational model
Can we create organizations free from politicking, bureaucracy and internal corporate struggle? Organizations where employees are not in perpetual stress do not experience resentment or bitter apathy. Companies where the…

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Real techniques for increasing sales in a beauty salon
The best ways to increase sales in a beauty salon Many directors and owners of beauty salons, regardless of sales experience, years spent in the cosmetology industry market, and other…

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The psychological aspect of career growth: every gesture is important
Work is not just a list of responsibilities that we carry out for money. First of all, this is the existence in the work collective and interaction with it. Psycholinguists…

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