Every day, every person has to make uncomfortable decisions and participate in conflicts. To successfully cope with these tasks, you need to stock up not only with patience and determination, but also with a considerable amount of aggressiveness. The book “Peperoni Strategy” will help the modern careerist assess the degree of his acuteness and teach how to add peppercorn to his professional life, not to offend and defend his opinion.
The personality structure of women holding key positions in business has been changing rapidly in recent years. Sonia Bischoff, a well-known professor of economics from Hamburg, has compiled a large documentary material confirming the change of attitudes among successful women leaders. Continue reading
It’s no secret that advertising is regulated by law. The ubiquitous advertising calls to buy this or that product must comply with the strict articles of the Advertising Law, the Consumer Rights Act, and a number of other legislative acts.
And, as you know, all over the world good lawyers can turn any laws to the benefit of their company. They find loopholes that allow consumers to convey scandalous and ambiguous advertising and thereby stand out among competitors. But basically in laws all the frameworks and prohibitions are set more or less clearly. Not prohibited – it means allowed.
However, there is another area in the advertising industry in which the question of what is possible or not in advertising is more vague than in legislation. Continue reading
This book is for sellers, consultants, service professionals. She will show you how to create a new vision of the sales process and act as a guide and assistant for the buyer, and not just a source of information.
Potential customers have pretty much succeeded in solving their obvious problems thanks to access to an unprecedented amount of information on the Internet. Sellers can no longer deal with these issues. What they have to do now is to help potential customers deal with not-so-obvious problems, the need for which they, in all likelihood, do not even realize.
Customers need sales professionals who can become their guides on a journey called hourglass sales. I will definitely explain what it is, but first let me tell you why such a trip is certainly worth making. Continue reading